‘Buy Malaysian Product’ campaign in Bintulu July 31


BINTULU: A ‘Buy Malaysian Product’ campaign is scheduled to be held at the civic centre here from July 31 to Aug 2.

This was disclosed by Sarawak Economic Corporation (SEDC) chairman Datuk Talib Zulpilip after chairing a committee meeting for the event at the Resident’s Office here recently.

This is the second destination after it was successfully held at the Sibu Trade and Exhibition Centre last month.

Some 150 booths will be set up during the three-day campaign, said Talib.

The campaign tagline, ‘Buy Malaysia, Smart Choice’ is being held nationwide since it was launched in 1998.

The re-branding of the campaign is to encourage consumers to buy Malaysian products with affordable prices and at the same time, help local entrepreneurs to promote their products during this global economic downturn.

This campaign is also aimed at promoting better understanding, confidence and interest among the community regarding local products and services.

All products and services offered to be classified as ‘Malaysiaa’ must be produced, installed and marketed in the country.

According to Talib, the rationale of implementing this campaign is to generate domestic expenditure growth, increase domestic demand, enhance growth of small and medium industry entrepreneurs and to ensure that the current economic downturn will not badly affect the local businessmen and consumers.

Thus this campaign is meant to create greater awareness among consumers to buy local products and to drive home the pint that local products are similar or even better than imported products, he added.

He said SEDC and the Agriculture Department will work closely to attract local entrepreneurs to participate in the campaign.

A similar campaign will be held at the Miri Civic Centre on Aug 7 and 8 and the Waterfront Square in Kuching from Oct 29 to Nov 2.

Also present at the meeting was the state director of Domestic Trade, Cooperative and Consumerism Ministry Ahmad Nasir Khosri.

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Posted on July 24, 2009, in Business, Community, Consumer, Economy, Products. Bookmark the permalink. Leave a comment.

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